... are the most important entrepreneurial skills.
While these are very important skills in their own way, they're relatively easy to outsource or develop.
✍️ So what is this always in demand "profit skill"? The one skill almost all successful business owners will admit is in large part responsible for their success?
If you haven't already guessed it, that skill is content creation.
Specifically, sales content creation....
Content Creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. A Pew survey described content creation as the creation of "the material people contribute to the online world. But Content Creation is soooo much more than the academic definition.
Keep reading this article and I'll teach you how to solve the content creation riddle, and take the headache out of creating content for good.
I'll also hand you a content creation method I've developed that's saved me countless hours, one that will help you create 'addictive' content centered around selling your product or service.
One quick clarification before I share this method...
I’m not a content creator.
And you don't have to be one either...
You read that right, content creation is a skill I use; but it doesn't make me a content creator. I guess you could say I run a marketing agency, but I usually tell folks who ask that I'm an investor. Not in the "wallstreet investor" kinda way, I mean I've adopted their MINDSET around making business decisions.
You see, what I invest in are the skills that make myself and my clients the most return on the time I spend learning them.
...I’ve learned how to build highly converting Instagram accounts that have over 2,700,000 followers
… I’ve learned how to create and edit high-quality videos. (Without having a professional studio)
… I’ve learned how to design and structure great sales content (graphics, audio, video, and the tech - yes I built the page you’re on now.)
… I’ve learned how to set up incredibly intricate auto content distribution systems, with dynamic follow up content and advertising sequences. .. With one video having over 1M Views, you've probably seen it...
But I'll say it again...
NONE OF THESE SKILLS, and I really mean NONE OF THEM, can shake a stick at compare with the staggeringly results my content skills have brought to myself and clients.
For many of my clients, I'm the most profitable "division" of their company since I'm able to leverage their audiences with simple content strategies & tactics that brings them amazing return on their 'investment'.
Truth is... You can be a great influencer, video producer, freelancer, graphic designer, “e-commerce-marketer”, or agency owner...
But, if you can’t persuade people to actually buy your stuff (or your client's stuff)... well... you’re screwed.